Wednesday, April 3, 2013

Monetizing Your Blog - Not With Information Products

Lot's of people have been trying to monetize their blogs with information products. 

From what I've seen from about 10 years + of being online, information products don't really cut it very well.   There may be a few exceptions - but they really are not the greatest way to go.

Instead, selling physical products is something that has been going on for thousands of years.  It works the same,  pretty much online as offline.    And this model will probably still be around far into the future.

People pay something and get something they can hold in their hands.   It is just what we are really used to.    Even when you buy a cup of coffee, you have something in your hand that you then drink.  But, what would you do with a digital cup of coffee?  

You have big companies like Amazon which have made their fortunes on physical products.   Yes, there are kindle books and stuff like that.  But I do believe, even today, they make the most profit from their physical products.

Many information products have more to do with creating a 'product launch' and short term cashflow rather than a long term viability.   That is a whole different ball game.   It is like the seminar gurus that go around selling 'success'.   How many people really end up more successful from going to a seminar?

Please be very careful when investing in or even selling information products.   It's scary out there.  

Even in the best of circumstances,  I think it is pretty hard to sell information products long term online.    I've bought plenty in my day and some have been very expensive too.    I'm afraid there is not much value to be gained in any of them - when all is said and done.  So much wasted money. 

I have had my best luck, both as an affiliate and as a merchant, selling physical products.

And now we have an affiliate program for you to sell physical products as well.  Sign up now. 

If you have questions about anything I've said here, feel free to comment below.


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